Create A Perfect Explanatory Video With Free Doodle Video Maker

Create A Perfect Explanatory Video With Free Doodle Video Maker

Apps & Softwares

If you have not yet created audio-visual content for your business, you are wasting this enormous opportunity. Don’t let another minute go by without your product shining in search results and on social media. The free doodle video maker today is now an important part of almost every company’s marketing strategy.

Are you wondering what the next step is to grow your business? Without a doubt, explanatory videos can increase the online visibility of your brand and boost your sales. This is confirmed by current marketing statistics: today 4 out of 5 millennials watch videos before making a purchase and it is the most used and recommended content marketing tool by marketers.

Among the infinite possibilities offered by the audio-visual format, explanatory videos -or explainer videos in English- are a powerful tool for entrepreneurs since in just 90 seconds you can show dynamically and entertainingly how your product/service will help your potential clients.

What is an explanatory video?

It is a short video (less than 2 minutes) that explains a business simply and interestingly, capturing the viewer’s attention with attractive images and clear and concise language. The best explanatory videos show how a product/service can help the audience solve a problem and why your company’s product/service is the best option on the market. Any questions? Check out the final result in this excellent example of an explanatory video made with the whiteboard animation technique.

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Why does your business need a video NOW?

Yes, you can’t let a second pass without taking advantage of these incredible benefits:

  • The cost-benefit ratio is unbeatable

People process video 50,000 times faster than text, which is why videos are seen and shared much more than other formats. Nearly 80% of people watch a full video and 1,200% more are shared than an image with text. These data shouldn’t surprise you; the presence of this content on the web is growing at a dizzying rate precisely because of how attractive it is to the public. What may surprise you is that animated videos are much cheaper than those used by real actors, optimizing your investment to the maximum.

  • The videos will help you position your brand in search engines like Google

Do not forget that today YouTube is the second largest search engine on the web so the presence of your brand there will surely allow you to increase your online visibility. But also, by increasing the time that users spend on your website, the inclusion of a video in your home will improve the positioning of your site in Google.

In short, an explanatory video is a powerful tool to achieve effective communication with your potential clients. Not only will you show your product, but an explanatory video goes much further; Generates a connection between your brand and the audience, strengthening trust, an essential condition when making the purchase decision.

How to make an explanatory video in 5 steps

  • Step 1: Write a script

This first step is the basis for the entire process. If the script is not detailed enough it will delay the rest of the steps. Take your time for your writing because it will pay off throughout the production stage.

The first thing you should be clear about before you start writing is who you want your audience or potential clients to be. Imagine them as a character: Where do you work? How do you dress? Are you male or female? Once that profile is outlined, you can create the main character of the video with those characteristics so that viewers can identify with him. See how they present this profile in the video below:

Once you have your character you must tell his story and that is where you need a script. That story should include three moments: beginning, middle, and end, which in marketing are also called the what, how, and why.

The what: you must first show your audience what problem your product/service solves. It is the character that you have created as a representative of your audience that will have this problem.

The how: then you should let them know how your product/service will help them solve that problem.

The why: the time to sell has come. You must explain to the audience why your product and your brand is better than other options available in the market.

  • Step 2: Draw a storyboard

This pre-production tool shows in still images what the video will be like frame by frame. Similar to a cartoon, the storyboard allows us to see what the camera is going to show in each shot before getting fully into the production of the video. Here’s what the finished storyboard will look like:

Once you have your character you must tell his story and that is where you need a script. That story should include three moments: beginning, middle and end, which in marketing are also called the what, how and why.

The what: you must first show your audience what problem your product/service solves. It is the character that you have created as a representative of your audience that will have this problem.

The how: then you should let them know how your product/service will help them solve that problem.

The why: the time to sell has come. You must explain to the audience why your product and your brand is better than other options available in the market.

  • Step 3: Voices

In this step, we will record the voiceover that will tell the story. This voice should match the gender, age, and style of your audience. It is precisely that voice that will humanize the video by transmitting emotions through its tone, so a professional speaker must be used that matches the parameters that you have defined for your audience.

  • Step 4: Illustrations

A professional video completely adapted for your brand will need unique characters that will reflect the characteristics of your audience, the colors of your brand, and different scenarios where the action will take place. The design of these elements is one of the main differences between software with standard predesigned templates and a video made by a professional production company. A personalized video adapts to the brand identity of your company and at the same time contributes solidity to the construction of that identity in the perception of your potential clients.

  • Step 5: Animation

It’s time to bring your story to life! All the characters and elements that were created in the previous step will be given movement to act. This step is very important because the secret for the characters to be believable is that the movement is natural and dynamic

  • Step 6: Music and sound effects

Music enhances the emotions that the story conveys. Whether it’s fun or confusing, the background music needs to be right for your video. Also, it invigorates the story and makes it more entertaining. Of course, be careful with the volume so that it does not mix with the voice-over. For the same reason, it is generally preferable to choose music without lyrics. At key moments in the story, sound effects can be added to give the story more credibility and read phyllis fierro

Mango Animated Whiteboard Animation Maker can be your perfect companion in your journey of creating the perfect explainer video for your business. You can create such a video that can catch the ball of every eye and get them engaged in your product or services. There are hundreds of templates available which you can edit or use directly. You can create an expert level video very easily with this software in a few minutes for your personal project or your business.

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