Owning a business in the HVAC industry seems like a foolproof idea. After all, almost everyone in your town lives in a home or apartment that uses a modern HVAC system. There’s also the commercial sector with plenty of business owners who don’t know how to make their own repairs.
Yet, running a business of any kind has one major challenge – marketing. How can you ensure your company is standing out above your competitors? What HVAC marketing strategies can you use to ensure you’re generating leads and making sales?
We want to help you answer these questions. Keep reading for the best HVAC company marketing tips for modern business owners.
SEO Research and Implementation
By now, you’ve probably heard plenty about search engine optimization. SEO, if you don’t know, is the coding used by search engines like Google to find relevant content online.
For example, if a homeowner in your area is searching for “the best HVAC company near me,” the SEO coding embedded in your website will reflect how quickly they find your site (if at all). If you have a high SEO ranking, you’re bound to generate more website traffic, leads, and sales.
However, effective SEO implementation requires research. You need to know what keywords and keyword phrases are trending in the HVAC industry.
Additionally, you need to think “local.” What types of localized and conversational keywords will consumers use when searching for HVAC services?
SEO is a staple of organic HVAC marketing strategies. If you don’t know much about it, click here to find more SEO guidance from a professional SEO agency.
PPC Advertising
Next, let’s take a look at pay-per-click advertising. PPC allows you to come up at the top of specific search results, regardless of your organic SEO rankings. You can pay Google (or any other search engine) to bring your site up at the top of results pages for certain keywords and keyword phrases.
PPC is one of the most affordable and practical HVAC marketing strategies because you only pay the search engine for quantifiable results. You pay them for each click your website gets based on the paid promotion.
This can be a great way to increase your website visibility while you’re waiting to build up your organic SEO rankings. However, most business owners continue to use PPC advertising because the ROI is incredibly high.
Social Media Marketing
Finally, we need to talk about social media marketing. This includes organic (free) social media marketing and paid to advertise.
Organic marketing is a great way to share your content, build a rapport with people in the community, and grow your brand awareness. However, these types of HVAC marketing strategies will always be somewhat limited.
For this reason, we recommend supplementing your organic social media marketing with paid ads. These allow you to target specific demographics of people in your area whom you want to see your marketing message. You’ll also be able to see how each ad performs based on views, likes, link clicks, shares, comments, profile follows, etc.
Do You Need to Update Your HVAC marketing Strategies?
Digital marketing is incredibly important to the success of your HVAC business. If you want people to know you have the best HVAC company in town, your marketing message must be able to reach them. You can accomplish this through the HVAC marketing strategies listed above.
And remember, it’s okay to reach out for help. No one expects you to be an HVAC specialist and a marketing specialist. For more tips and advice on business marketing, browse through some of our articles before you go to find what you need.
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