Producing high-quality content on a regular basis and sharing it through multiple channels, such as social media, will assist in attracting your target audience to your website and help in lead generation for estate agents. However, you will not produce more leads on your website until you provide them with a positive user experience. So, how can you make sure your website is generating leads?
Here are five ways to increase the number of leads on your website.
Make a comprehensive content plan.
If you want your content marketing to be effective, you must first create a content marketing plan, document it, and then designate someone to lead it. You should define the role your website will play in facilitating lead conversion and reiterate on valuation leads for estate agents as one of the primary goals.
1. Consider the following questions:
Do different sections of my website appeal to different types of prospects at different stages of the buying process?
Where do I want traffic from each page to go (in order for prospects to progress farther down the funnel)?
What calls-to-action can I include on each page to help them make that decision?
Which pages are better for presenting information and which are better for lead conversion?
Where are my pillar pages and accompanying topic cluster pages if you’re utilising the topic cluster model which is ighly important?
Also, make certain that your messaging is consistent throughout your website and frequently released material (like blog posts).
2. Consider the user’s perspective and how he or she interacts with your website.
Hopefully, when developing a comprehensive content strategy that covers your website, you’re considering how users will engage with your site and each page. Structure pages in a way that makes sense to the potential buyer.
But this becomes difficult in lot of businesses. Frequently, one department (or individual) believes that something highly significant to them ought to be prominently shown on the homepage or in the main navigation. However, if it’s not something that’s important to a potential consumer, you shouldn’t give in. Usability testing with prospects is a fantastic approach to gather facts to back up your arguments.
Consider the language in which your customers are most at ease, and avoid using jargon or specialised terms. Ascertain that your brand is approachable to them. And instead of trying to sell them something at every turn, try to supply the knowledge they’re looking for.
3. Publish unique, high-quality content.
In a similar vein, the greatest method to persuade a B2B buyer to choose you as a vendor is to impress them with your content. Content marketing is all about establishing oneself as an industry expert; after all, your company is the one that knows the most about your product or service.
Rather than promoting your firm on every page, utilise each one to demonstrate your skills. Create resources to assist buyers in better understanding how to solve their problems. Also, make sure that everything you put out is well-written, valuable to prospects, and absolutely unique. You want folks to be interested in what you’re saying.
4. Place strong, conspicuous calls to action in strategic locations.
This one has already been hinted at, but it requires more explanation. Make sure your website has enough of call-to-action buttons, links, and forms that encourage visitors to take action. After all, if you don’t ask someone to do anything (like provide their email address), how can you expect them to do it?
Asking visitors to become leads more frequently on your website will help you produce more leads. Make sure these calls to action are prominently displayed on the page so that visitors’ eyes are drawn to them. Make it very clear what you’re asking for and/or what the user will receive in exchange for completing the action. And, once again, consider what you’re asking visitors to accomplish on which page. On a page created to assist visitors with basic information collection, for example, you won’t have much chance inviting them to phone a sales rep.
5. Make your calls to action valuable.
It may take some persuasion to get visitors to share their contact information. What’s the most effective way to persuade them? In exchange, give them something they want.
This is what we refer to as “high-value material.” Here are several examples:
Case studies are used to illustrate a point.
Industry reports/white papers
Tutorials or how-tos are available as webinars.
Demonstrations
Previews or sneak peeks
Ebooks or guides
Podcasts
Request that visitors download your high-value content by filling out a form that includes their email address. Set up your marketing automation to send them the information through email, then follow up with a series of lead-nurturing emails at regular intervals to keep them moving down the sales funnel.
Follow these five steps to increase the number of leads on your website. Above all, think about how your website contributes to the lead generation process. It’s a critical component of the puzzle that many businesses neglect.
